Gunnar Brune – strategy and AI consultant

STRATEGY & AI CONSULTING

Gunnar Brune


About Gunnar

Gunnar Brune is a strategy and AI consultant and author with three decades of experience in consulting, executive management and running his own businesses. At Crest Digital and Crest Academy, he brings this experience to strategy and AI consulting. His book Künstliche Intelligenz heute (Artificial Intelligence Today, Springer Nature) explores the use of AI in business, medicine and science. In Besser bauen mit KI (Building Better with AI, VDE Verlag), he discusses the opportunities and applications of AI for better buildings and cities.

As a speaker and coach, Gunnar designs and delivers seminars for companies and educational organisations including ZEIT Akademie, Hamburg Media School and AI.ACADEMY. He chairs the advisory board of the BESTSELLER Award and advises various AI companies. He also authored Frischer! Fruchtiger! Natürlicher! and co-authored DIE ZEIT erklärt die Wirtschaft. His work appears in national and international trade publications.

Career

  • Hamburg, since 2026
    Strategy & AI Consulting
    Crest Digital | Crest Academy

  • Hamburg, since 2020
    Founder, Narrative Impact

  • Hamburg, since 2011
    Founder, Tricolore Strategy

  • Hamburg, 2007–2010
    Managing Director, Consulting, Lowe Deutschland

  • Hamburg, 1999–2006
    Consulting and Team Lead, Scholz & Friends

  • Hamburg, 1995–1998
    Consulting, Zum goldenen Hirschen

Selected Publications and Media

  • Künstliche Intelligenz heute, Springer Nature, 2022; 2nd edition 2025

  • Besser bauen mit KI, VDE Verlag, 2026

  • Leadership and New Work with AI, white paper (co-author), 2025

  • KI für mehr Nachhaltigkeit im Foodmanagement, book chapter, Springer Nature, 2025

  • Frischer! Fruchtiger! Natürlicher!, BoD, 2019

  • DIE ZEIT erklärt die Wirtschaft, co-author, Murmann, 2013

  • TV appearances on AI: ZDF heute (2 June 2023), ZDF heute journal (22 January and 16 April 2023), 3sat NANO (9 January 2023)

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